Position with industry association will “strengthen relationships” with other agencies statewide
Schenectady’s Talia Cass, Tourism & Convention manager for Schenectady County Visitors Association, has accepted a seat as board member with the New York State Tourism Industry Association.
Working under the auspices of Proctors, in a position partially funded by Schenectady Metroplex Development Authority, Cass has, since May 2014, served as manager of the county’s tourism promotion agency, SCVA, which in turns serves as marketing agency for the Capital-Saratoga Tourism Region; administered the Visit Schenectady website; and handled operations for convention and meeting planning within the county.
The New York State Tourism Industry Association, located in Pittsford, is an industry leader in communication, legislative awareness, professional development and promotion, providing services to member organizations with an eye towards raising consumer awareness and appreciation of travel and vacation opportunities in New York State.
“We’re thrilled to have Talia join our Board of Directors,” says NYSTIA President & CEO Jill Delaney. “Talia has been an active member of our organization, contributing her time and talents along the way, and we are eager to see what her energy and enthusiasm will do to further our mission.”
Cass will bring new perspective to the board, and, through her relationship with Capital-Saratoga, will represent the entire region in NYSTIA activities.
“Working closely with Jill and the great staff at NYSTIA will help us develop stronger relationships with other TPAs statewide,” Cass says. “We’ll bring our keen sense of marketing to the table and continue to offer our own services, including creation and printing of materials for annual meetings and conferences, to the larger organization.”
“I’m excited to be more involved in NYSTIA’s great work.”